ABSTRACT
The focus of this work is on the impact of using celebrities in television advertisement. Thus to ascertain whether celebrities in adverts enhance sales is the prime motive/factor in the execution of this research. Chapter one looks at the introduction rationale of the study and the scope.
Chapter two focuses on the sources of literature,, and the review of related literature, especially, the postulations of Thomas C.O. Guinn et al 91998:286) Naresh K. Mathotra (1996:744), William Wells et al (1995:7) and other scholars were reviewed. The summary of the review was also hiched.
The research methodology, sample size and research instrument were the focus of chapter three. The survey method was employed, sample size was 120 respondents while the questionnaire was used as the instrument.
Chapter four deals with the presentation and analysis of data simple percentage bar chart and table were used to present the data. Further, the data was thoroughly analysed and used to test the hypothesis. It was thus upheld that; consumers are more likely to purchase a product when a celebrity endorses it.
- An advert campaign tends to be more successful when a celebrities is used.
- Adverts featuring celebrities would succeed more when the celebrities excel in its’ professions.
Consequently, chapter five concludes that an advertisement featuring a celebrity is not a waste of money some areas for further research are also suggested
ABSTRACT
The main aim of this study is to examine the effect of corporate governance on organizational...
ABSTRACT
This study was carried out to examine the effect of CBN cryptocurrency ban on the economy of Nigeria. To achiev...
History indicates that right fr...
ABSTRACT
The main purpose of this project is to find out the Role of accountants in the economic development of Nigeria...
ABSTRACT
This project report describes a mobile android based application which aids users in paying for the services rendered at fuellin...
Background Of The Study
Scholars and educational institutions have long been interested in researching...
Background Of The Study
Automation can be defined as automation or mechanical devices that can re...
ABSTRACT
Nigeria as a country is driving past the era of having a large number of her citizens employed in the public se...
Abstract
This study, sought to determine the impact of training on staff performance using RoseMore Hot...
ABSTRACT
Every individual is entitled to the full protection of their rights because they are human beings. Men and women also experience...